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2021 Driver Feedback Trends for Recruiting and Retention
Recruiting drivers is tough. Keeping them is tougher. In 2021, WorkHound collected feedback from more than 25,000 professional drivers to help the trucking industry understand how to recruit and retain drivers more effectively in real-time.
Availability
On-Demand
Cost
TCA Member: $0.00
NATMI Member: $39.99
Non-Member: $79.99
Credit Offered
1 TCA Employee Recruitment Credit
1 TCA Employee Retention Credit
1 TCA Human Resources Credit
0.25 NATMI Certification Renewal Points Credit
Recruiting drivers is tough. Keeping them is tougher. In 2021, WorkHound collected feedback from more than 25,000 professional drivers to help the trucking industry understand how to recruit and retain drivers more effectively in real-time.

This research has indicated there is a lot going right in the industry, but this anonymous feedback has also informed WorkHound and over 80 trucking companies that there’s a lot of room for improvement.

For this year’s research question, WorkHound dug deeper into what “communication” means to drivers and where companies can improve their communication efforts.

Webinar recorded in 2022
After completing this course, you will be able to:
  • Discuss the top opportunities for companies to improve retention strategies
  • Implement retention feedback to your recruitment marketing strategy
  • Identify strategies to enhance communication between drivers and carriers
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