AI & Automation 101: Demystifying "Agents" in Your Daily Operations
This session cuts through the noise to deliver a practical introduction to artificial intelligence and automation in trucking. We will define what an AI "agent" actually is—from voice bots that handle driver check-ins to backend software that automates mundane tasks—and show you how progressive carriers are leveraging them right now to protect margins.
Availability
On-Demand
Cost
TCA Member: $0.00
NATMI Member: $39.99
Non-Member: $79.99
Credit Offered
1 TCA Human Resources Credit
1 TCA Leadership Credit
0.25 NATMI Certification Renewal Points Credit
Sponsored by PCS Software.

This is part one of the four-part webinar series: Smarter Operations. Better Margins. Best Practices series for midsize carriers.

AI is no longer just a futuristic buzzword—it is actively reshaping how nimble carriers outpace the competition. This session cuts through the noise to deliver a practical introduction to artificial intelligence and automation in trucking. We will define what an AI "agent" actually is—from voice bots that handle driver check-ins to backend software that automates mundane tasks—and show you how progressive carriers are leveraging them right now to protect margins.

This webinar was recorded on 9/10/2026.
Key Takeaways
  • Understand the operational difference between basic software integrations and true embedded, data-driven AI.
  • Learn what an AI agent is and how it can automate manual customer service, accounting, or dispatch workflows.
  • Discover actionable strategies on whether to build simple automation tools internally or partner with a third party.
  • Mark Hill, CEO, PCS Software
  • Neil Roberts, Fleet Manager, Raider Express
  • MODERATOR: Steve Phillips, Facilitator, TCA Profitability Program
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