Online RR Series: Using Marketing to Revolutionize Recruitment and Retention

This session guides HR professionals, recruiters, and marketing teams through the shift to a brand-centric approach that positions your company as an employer of choice.

Availability

On-Demand

Cost

TCA Member: $15.00

NATMI Member: $24.99

Non-Member: $49.99

Credit Offered

1 TCA Employee Recruitment Credit

1 TCA Employee Retention Credit

1 TCA Human Resources Credit

1 TCA Leadership Credit

0.25 NATMI Certification Renewal Points Credit

In today’s competitive landscape, attracting and retaining exceptional employees requires more than just job postings—it demands a powerful marketing transformation. This session guides HR professionals, recruiters, and marketing teams through the shift to a brand-centric approach that positions your company as an employer of choice.

This webinar was recorded on May 09, 2026.

During this course, attendees will:

Recognize the shift from traditional job postings to a brand-centric marketing approach for attracting and retaining talent.
Identify the key elements of a compelling employer brand, and understand how to market company culture, values, and career paths to prospective and current employees.
Develop a data-driven recruitment strategy by analyzing which marketing channels—from social media to industry events—provide the highest ROI for attracting qualified applicants.
Measure the success of marketing efforts using key metrics like cost-per-hire, time-to-fill, and driver turnover rates.

Astin Robertson, Sr. Director Enterprise Talent Acquisition, Covenant Logistics
Moderator: Priscilla Peters, Conversion IA