Optimizing Your Social Media Strategy

This virtual presentation will offer an opportunity to re-evaluate your current social media resources, to better engage employees, and to drive business impact beyond Likes and link clicks.

Availability

On-Demand

Cost

TCA Member: $0.00

NATMI Member: $39.99

Non-Member: $79.99

Credit Offered

1 TCA Employee Recruitment Credit

0.25 NATMI Certification Renewal Points Credit

Should your organization still be investing in Facebook? Should your brand have a presence on TikTok? Social platforms and their users have always been fickle and ever-changing. But with the onset of COVID-19 and a dramatically changing business landscape, we’ll take a fresh look at today’s top channels and social engagement strategies to help you optimize your social marketing program. This virtual presentation will offer an opportunity to re-evaluate your current social media resources, to better engage employees, and to drive business impact beyond Likes and link clicks.

Webinar recorded in 2021

After completing this course, you will be able to:

Discuss top channels and social media platforms
Identify strategies to optimize social marketing
Implement strategies to increase user engagement