OasisLMS

Join Optym and industry leaders from Fraley & Schilling for a practical discussion on how purposeful planning drives success in both freight-abundant and freight-constrained markets.

Freight markets are constantly shifting—moving between periods of high demand and tight capacity to times of constraint and margin pressure. The difference between struggling and succeeding in these cycles comes down to one thing: purposeful planning.

In this session, you’ll learn how leading carriers approach planning in both environments and how small operational decisions—such as load selection, reload positioning, deadhead management, and network balance—can significantly impact profitability and performance.

You’ll also explore how AI-powered optimization is enabling a shift from reactive dispatching to proactive, driver-focused network planning, helping organizations make smarter, faster decisions regardless of market conditions.

Whether you’re navigating growth or managing through a downturn, this course will provide practical strategies to strengthen operational resilience, improve efficiency, and drive consistent results in any freight environment.

This webinar was recorded on 4/9/2026

Key Takeaways

• Freight markets are cyclical, but intentional and disciplined planning creates stability and competitive advantage in any environment.
• Small operational decisions—like load selection, routing, and positioning—compound into significant financial outcomes over time.
• Driver-focused planning is critical to maintaining productivity, retention, and service quality, especially during freight downturns.
• High-performing carriers shift from reactive dispatching to proactive network strategy, enabling better long-term results.
• AI and optimization tools, such as those developed by Optym, can enhance decision-making, improve utilization, and reduce inefficiencies across the network.
• Companies like Fraley & Schilling demonstrate that operational resilience comes from aligning people, process, and technology through purposeful planning.

• Danny Zeenberg, Director of Product, Optym
• Mike Bussberg, VP of Operations, Fraley and Schilling
• Nicky Cupp, Director of Continuous Improvement, Fraley and Schilling